Storytelling to convince, inspire and move the action

The goal of this training program is for participants to learn to incorporate stories into their daily communication (with their teams, clients and superiors). It is based on the fact that data is at the heart of decision making in companies but, on its own, lacks meaning and requires context to have an impact on those who receive it. Story is the most powerful communication tool for giving context to information and convincing people of its validity.

RECIPIENTS

To salespeople, leaders, marketing teams and high-potential professionals in the company, who need to convince their interlocutors and motivate them to take action in important meetings, presentations and interactions.

FORMAT

Delivered in face-to-face format (at company headquarters) or hybrid (in virtual sessions, supplemented by online content and the accompaniment of the WhatsApp group).